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Search results for “consumer insights”
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018
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7:53:56 AM
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ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
Time for business travel management to become more sophisticated in China
05/29/2018
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8:05:14 AM
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Online booking tools and apps are picking up in China, but the category also needs to look at other areas such as integration of travel and expense management systems.
Inside Expedia’s Usability Lab, consumer behavior provides insights
05/24/2016
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9:20:41 AM
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Designed primarily to explore consumers’ path to purchase — and to see how online design elements facilitate or hinder the process —Expedia’s Usability Lab is also predicated on the premise that anything that makes the process smoother is good for all concerned.
ITB China 2018 - a gateway to the pulse of the Chinese travelers
05/16/2018
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8:38:18 AM
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The sheer size and the potential of the Chinese outbound travel category are luring companies from all over to be a part of the second edition of the ITB China travel trade show.
Destinations need to go beyond the website to reach Chinese travelers
05/16/2018
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9:54:00 AM
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Traditional websites are becoming a thing of the past in China as mobile, social, and peer-to-peer networks dominate the digital ecosystem.
Shiji’s deal with Baoku lends a new dimension to platform strategy
04/10/2018
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8:01:16 AM
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In addition to knowing about consumers’ activities, Shiji is set to learn details about their business travel via Baoku’s cloud-based travel management platform.
5% surge in ITB Berlin volume bodes well for global travel industry
03/12/2018
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3:53:37 PM
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ITB Berlin, attended by 110,000 trade visitors and registered 5% increase in business volume, reaffirms its position as the World’s Leading Travel Trade Show.
Facebook’s chatbot M is dead. Will travel AI on WeChat thrive?
02/01/2018
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10:37:26 AM
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After closing a $3 million funding round, Hong Kong-based chatbot startup TravelFlan enters mainland China market, transitioning from Facebook Messenger to Tencent’s WeChat platform for the Chinese travelers.
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